ABOUT LAMBDA STRATEGY
The Greek letter lambda (λ) is a common indicator of an eigenvalue, a mathematical concept that is near and dear to our teams' hearts. The symbol represents growth and scale, a long-term goal of our organization. Before the start of our group, our team members won a case competition in April 2017 as Team Lambda. We drew upon that memory and kept that inspiration alive in our organization's name, while taking idealogical inspiration from organizations such as A Better Chicago and BCG. Since the Spring of 2017, we have been working hard to develop our ideas, grow our expertise and network, and bring our unique vision to the Northwestern community.