CREATING REAL-WORLD VALUE

Projects with Lambda Strategy bring the brightest minds from Kellogg & Northwestern undergrad together, all to create value for clients while providing valuable experience for our teams. Previous teams have flown out to the client site, presented to C-suite executives, and seen their recommendations implemented. Here are some of our past engagements: 

MARKET RESEARCH

• Mapping customer journey
• Market segmentation

Past project: 
Client: SaaS startup in Chicago
Problem: inform the client about the future profitability of a market entry decision.
Deliverable: conducted an extensive study of customer journeys in 4 subsections of a test market 

COMPETITIVE
​ANALYSIS

• Bundle development
• Consumer preferences research

Past project: 
Client: major telecom operator in Philadelphia
Problem: reverse shrinking revenues through product line improvements
​Deliverable: recommended a new product package to drive revenue growth  and remain competitive

DIGITAL TRANSFORMATION

• Industry benchmarking
• Customer experience strategy

Past project: 
Client: international construction manufacturer based in Kentucky
Problem: adapt to changing industry standards while maintaining growth
​Deliverable: investigated best practices in e-commerce across multiple industries and provided guiding prototypes of digitized customer touch points